Alphonse Mucha: The Seduction of Art Nouveau

From 27 October 2023 to 7 April 2024 the Museo degli Innocenti will host the first exhibition in Florence dedicated to Alphonse Mucha.

The exhibition will tell the story of Mucha's art from his encounter in Paris with Sarah Bernhardt and the poster art that would change his life.  The creation of the 'Mucha women' used to advertise products from Nestlé chocolate, Moët & Chandon champagne, and even cigarettes, beer, biscuits and perfumes. His works, illustrations, theatrical posters and adverts made art accessible to all. With Mucha a new form of communication was born: the beauty of flowering girls, portrayed in a unique mix of sacred and profane, voluptuous and seductive figures, represented with a unique compositional style, have become characteristics of the famous "Mucha style". His images become famous throughout the world, his style is the most imitated, the powerful beauty of his women entered everyone's collective imagination.

The exhibition closes with Mucha's return to work that held patriotic and social purpose. When he went home to Prague in 1910, he dedicated himself for almost twenty years to what is considered his greatest masterpiece, the Slav Epic, a colossal work composed of twenty enormous canvases in which he recounts the main events of Slavic history