Poster for 'Job' cigarette paper (1898)

'JOB' is a trademark for the Joseph Bardou Company, manufacturers of cigarette papers.

In this poster, Mucha’s stylised depiction of hair, known at the time as macaroni or vermicelli, is both decorative and sensual.

With her curled up toe – a symbol of female sexual arousal – and the raised tip of her cigarette, Mucha produces a sexually charged poster. The clasp which holds the woman’s dress together, based on the Job monogramme, draws the eye of the viewer to her chest.